Junior Art Director for pulpo
As Junior Art Director for Pulpo, I developed the creative concept for the 2015 collection’s catalogue. The purpose was to renew and establish the global and coherent image of the company. My work for the project embraced the area of photography, set design as well as graphic design. A strong inspiration was the contrast between the graceful designs of the collection and the rough cinder blocks. The clean-cut composition of the catalogue and the expressive colors create a singular visual communication of the design editor.